Event Host Evaluation services are designed to demystify the complex world of impact and sustainability through knowledge transfer, training, planning and cost-effective data gathering and validation.
Event Host Evaluation Consultants are Iain Edmondson and Olga Correia, who together bring extensive experience and expertise in business case development, bidding, activation and evaluation of sporting and cultural events.
Why?
- Event owners need to show value to prospective host city & commercial partners
- Host destinations need to make the business case for financial investment
- Event organisers need to plan for, and report on, a lasting legacy
WHAT?
Independently verified data to evaluate the impact of events, across:
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Aligned with international guidance
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How?
Event Host Evaluation services assess, measure and report the value of events from the perspective of local communities and public or private stakeholders, by
- Consolidated, simple data gathering and reporting of tangible and intangible impacts of an event
- Digital surveying of attendees and non-attendees
- Segmenting relevant audiences, e.g. young, inactive
- Benchmarking results against other events
- Identifying and quantifying the reach of an event
- Collaborating with specialist providers
ESSENTIALS is the foundation for demonstrating impacts, including training on the fundamentals of evaluation and practical gathering of relevant existing data across a portfolio of events.
PLAN is an assessment of how an event will deliver host objectives, resulting in a legacy plan to share with stakeholders and a gap analysis recommending further actions.
REPORT is a post-event summary of the impact on host objectives, conducted with own and third-party data from both attendees and non-attendees.