About Event Host Evaluation

Event Host Evaluation services were developed for event hosts, owners and organisers to assess, measure and report the value of events. Event Host Evaluation services provide event stakeholders with data, evidence and training to:

  • provide your team with skills on event evaluation
  • develop an impact database on previous events
  • make the business case for investment
  • help events leave a meaningful legacy
  • show leadership in addressing sustainability alongside leading international organisations
  • demonstrate return on investment to stakeholders (public or private)
  • focus activation on relevant audiences
  • complement existing plans and reporting

Event Host Evaluation services are delivered by:

Iain Edmondson

Iain Edmondson

For 14 years, Iain played a key role in delivering a legacy from the London 2012 Olympic and Paralympic Games. Initially as a member of the bid team and then as the Head of Major Events for London & Partners, where his role was to secure and manage long-term major event opportunities for London resulting in a positive impact on the city’s economy and citizens. This included leading business case development, bidding, activation and evaluation of sporting and cultural events, including over 20 major championships.

Iain is also a founding director, and now Honorary Member of the International Association of Event Hosts, and led work for the Association of Summer Olympic International Federations on the publication of Common Indicators for Measuring the Impact of Events.

Olga Correia

Dr Olga Correia

Olga is an experienced sport manager focusing on helping international major event hosts and event owners to assess the impacts of events. For over five years, as Business Manager of the International Association of Event Hosts, Olga has been contributing to international knowledge sharing on best practices in planning and hosting major events that benefit event stakeholders and host communities.

Olga is also a researcher who holds a PhD in Sport Business and Innovation from Loughborough University London and a master’s degree in sport management from Loughborough University.

WHAT?

Independently verified data to evaluate the impact of events, across:

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