Super League Triathlon Jersey

The Government of Jersey invested in hosting Super League Triathlon Championship Series events to generate economic and social benefits for the island.  Targeted digital surveys were designed, carried out and analysed to deliver Event Host Insights in line with these hosting objectives.

Event Host Insights demonstrated the tourism reach of the event to audiences in two of Jersey’s primary tourism markets, the United Kingdom and France, in order to align Super League Triathlon content with ongoing tourism marketing by Visit Jersey.

Event Host Insights also demonstrated the reach of the event to the island’s residents to understand how Super League Triathlon influences their attitudes and intentions to be more physically active, and support the ongoing work of Jersey Sport.