supertri Toulouse 2024 Impact Report

In 2024, supertri returned to Toulouse for the third time, delivering yet another outstanding professional triathlon race featuring Olympic and World Champions competing on the streets, close to captivated crowds. EHE consultants have consistently collected data and assessed the event’s impact on the city across all three editions.

The post-event report highlights five key areas of impact: economy, image, society, sport, and environment. By collecting data consistently year-on-year and applying a standardised methodology, supertri can now demonstrate growth and plan future events based on solid historical data.

To create this report, EHE consultants gathered data from various sources, including spectator and volunteer surveys designed specifically for the event, as well as input from the rights holder and local organisers.

Additionally, supertri has commissioned EHE to collect and analyse data for other events in the 2024 supertri series, including Boston and Chicago. These data reports have been tailored to meet the unique requirements of each host city.